Vodafone Portugal Goes for Litefast 360° Displays

 Litefast MAGIC at the El Corte Inglés mall

Vodafone Portugal is using transparent Litefast MAGIC Digital Signage displays for the promotion of their mobile Internet service Vodafone 360. The crystal-clear 360° LED displays are placed at the El Corte Inglés malls at Lisbon and Porto.

Vodafone had been looking for a revolutionary medium to create the ideal environment for their Vodafone 360 communication solution, a set of new and innovative Internet services for mobile phones and PCs. Vodafone Portugal has chosen Litefast MAGIC displays because they perfectly convey the Vodafone 360 product philosophy of an innovative platform offering new experiences to customers. Moreover, Litefast MAGIC is the world’s only Digital Signage display that can demonstrate the actual product and related dynamic content at the same time. In this case, two Vodafone 360 phones are exhibited in the showcase inside the transparent display. Vodafone posters inserted in the bill holders of the Litefast MAGIC displays top off the consistent branding.

The Litefast MAGIC displays promoting Vodafone 360 have been installed by Lifetime, Kinoton’s Litefast partner for Portugal. Litefast MAGIC is a product of the German Kinoton GmbH; the unique transparent high-resolution 360° LED displays can also be experienced at ISE 2010 in Amsterdam, along with other models of the Litefast 360° Display series (Kinoton, Stand No. 11C43).