Deichmann tests Instore TV
Litefast MAGIC Display im Deichmann Shop, EssenThe shoe store company Deichmann has started a multimedia pilot project at its new shop in Essen/Germany. Numerous flat screens present a sophisticated instore TV programme featuring several music and video channels as well as an interactive kiosk environment.
One highlight of this digital shopping adventure world is a Litefast MAGIC Display. Deichmann has placed real shoes in the showcase integrated in the transparent video display, directing maximum attention to the merchandise. The Litefast MAGIC display is continually addressing customers with product offers, information and entertainment.