360° advertising network started in South Africa

Via its new Prime360Media subsidiary the South African advertising agency CineMARK has set up a new advertising network with 50 Litefast MAGIC 360° displays. The Litefast displays mainly show infotainment and the advertising spots of CineMARK's customers. Prices for showing individual spots are calculated over 30-second periods and are combined into programme blocks of 20 minutes each.

For CineMARK the Litefast displays are an ideal advertising medium: the surprising visual impression, picture quality and sophisticated technology quickly convinced the advertising experts. In addition there are no limits to the selection of the content which is displayed. Updates can be transmitted quickly and simply in a number of ways to the LED displays.