Litefast MINI Mesmerizes Carlsberg Customers

 

Beerfest Asia 2010 in Singapore, a combined trade show and festival, was a high-spirited event for beer lovers: over 250 different kinds of beer from 30 countries were available for them to sample against the background of live music and giant-screen broadcasts of Soccer World Cup games. For the beer industry, this lifestyle happening was an ideal opportunity to bolster the brand awareness of Asian consumers. Carlsberg Singapore, a member of the world-famous Danish Carlsberg brewery group, took advantage of the event to launch 18 brands of beer for younger, more discerning customers. A transparent Litefast MINI 24 360° LED display mounted on the Carlsberg bar proved itself to be the ideal medium for dynamically, excitingly presenting the new products. Litefast MINI 24 helped to build brand recognition by showing still images of all 18 beer brands in sequence, repeating the cycle every five minutes. Visitors to the Carlsberg bar were mesmerized by the rotating images; their eyes were continually drawn to the fascinating see-through display.